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MISSION
STATEMENT |
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"To
promote downtown development by preserving historic
assets, supporting downtown businesses and encouraging
economic diversity."
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It's our belief that
promoting our downtown will strengthen our economy, grow jobs,
boost property values, fill vacant space and support the overall
revitalization of our historic downtown area while making it a
fun and exciting place to shop. |
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DESIGN
Improving downtown's image by enhancing its physical
appearance--not just of buildings but also streetscapes, window
displays, parking areas, signs, sidewalks, promotional
materials--all elements conveying a visual message about the
downtown.
ORGANIZATION
Building consensus and cooperation between many groups playing
roles in downtown. Many individuals and organizations have a
stake in the economic vitality of downtown including bankers,
property owners, city and county officials, merchants,
residents, professionals, civic groups the chamber of commerce,
schools, real estate agents, and others.
PROMOTION
Marketing downtown's unique characteristics to shoppers,
investors, new businesses, tourists, and others. Promotions
create a positive image of downtown through retail promotions,
special events, and on-going programs that build positive
perceptions.
ECONOMIC RESTRUCTURING
Strengthening the existing economic base of downtown while
diversifying it. Activities include helping existing businesses
to expand, recruiting new businesses, converting unused space
into productive property, and sharpening the competitiveness of
downtown merchants.
Comprehensive
Downtown revitalization is a complex process and cannot be
accomplished through a single project. For successful long-term
revitalization, a complex, holistic approach must be used.
Incremental
Small projects and simple activities lead to a more
sophisticated understanding of the revitalization process and
helps to develop skills that will help solve more complex
problems and difficult projects.
Self Initiated Help
Continued long-term success depends on the desire, involvement
and commitment of the community to find the solutions that will
build downtown into a viable industry in the community.
Public/Private Partnership
Both public and private sectors have a vital interest in
downtown. Each sector has a role and must understand the other's
strengths and limitations. Working together, the public and
private sectors can marshal complementary resources that can
maximize the impact of a downtown revitalization strategy.
Asset Enhancement
Business districts must capitalize on the assets that make them
unique. Every district has unique qualities, such as the
distinctive buildings and human scale that give people a sense
of belonging. The individuality of each community forms the
foundation for a successful Main Street program.
Quality
Quality must be emphasized in every aspect of the revitalization
program, from marketing materials and promotional events, to
public improvements and window displays.
Change
To improve current economic conditions, revitalization program
leaders must work to change public attitudes about the
commercial district. Main Street requires a new look at
downtown's use, purpose, and future.
Implementation Oriented
A primary goal for a Main Street program is to create visible
change and activity from day-one. Small successful improvements
at the beginning of the program can gain public support and
foster community pride.
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